Who I Am

My name is Todd.

I’m a communications specialist focused on translating complex ideas into clear, strategic content across higher education, healthcare, and mission-driven organizations.

I work across writing, digital content strategy, and user experience — aligning message, structure, and audience to improve clarity, engagement, and outcomes.

Intro

My work spans websites, campaigns, and editorial projects, often in environments where information is dense, audiences are diverse, and clarity matters. I approach communication as both narrative and system — shaping content that not only tells a story, but functions effectively across platforms, stakeholders, and goals.

Areas of Work:

• Higher Education
• Healthcare
• Non-Profit & Public Sector
• Community & Journalism
• Culture & Sustainability

Alongside this work, I maintain a creative practice in narrative writing and cultural analysis, exploring how storytelling operates across disciplines and communities.

→ View Work & Case Studies Portfolio
→ Download Résumé, Skills & Portfolio Indexes
→ Contact

What I Do

Narrative & Editorial Writing

Clear, compelling writing that translates complex ideas into engaging, accessible content across digital and print formats.

Digital Content Strategy & UX

Structured content systems, website strategy, and user-centered design that improve clarity, navigation, and engagement.

Institutional Communications

Messaging, campaigns, and cross-functional communication that align stakeholders and support organizational goals.

Featured Work

Selected work demonstrating how I translate complex systems and ideas into clear, strategic communication across institutional, community, and creative contexts.

1. Institutional & Academic Work

Strategic communications and digital content systems for universities, healthcare organizations, and public-serving institutions — focused on clarity, usability, and stakeholder alignment.

Example: UC San Diego Health — Orthopaedic Surgery Website Redesign
Focus: UX Content Strategy | Information Architecture | Technical Copy

Strategic Impact:
Led a full content and structural overhaul for a large academic medical department, improving navigation, accessibility, and cross-audience usability across clinical, research, and education content.

→ Explore Institutional Work

2. Community & Civic Work

Public-facing writing and communication supporting community engagement, public information, and mission-driven initiatives.

Example: Public health communications & community-based writing
Focus: Public Information | Accessible Messaging | Narrative Development

Strategic Impact:
Supported clear, audience-centered communication in complex contexts, translating technical or institutional information into accessible, public-facing content.

→ Explore Community Work

3. Creative & Cultural Work

Narrative writing and cultural analysis exploring art, place, and identity — applying editorial craft to storytelling across creative and interdisciplinary contexts.

Example: Essays, cultural writing, and multimedia narrative projects
Focus: Long-Form Writing | Voice | Cultural Interpretation

Strategic Impact:
Develops narrative work that connects creative practice with broader cultural and social meaning.

→ Explore Creative Work

Case Studies & Project Work

A selection of in-depth case studies and representative project work across higher education, healthcare, and mission-driven organizations. These examples highlight both strategic thinking and execution — from large-scale website initiatives to targeted content development across digital platforms.

Case Studies

Integrated Campaigns & Institutional Communications
Multi-channel campaigns aligning storytelling, web, and email to institutional priorities

Website Strategy & UX Content Design
UX and content architecture for large-scale healthcare site redesign (30+ pages)

SEO & Digital Content Strategy
Search-driven content systems including SEO articles, landing pages, and conversion copy

Editorial Storytelling & Feature Development
Long-form narrative and feature writing across healthcare, higher education, and community platforms

Brand Messaging & Marketing Assets
Cross-channel marketing materials including ads, brochures, email, and social content

→ Visit Case Studies

Project Work

Communications & Campaign Projects
• Integrated campaigns (web, email, social, paid)
• Alumni, donor, and institutional communications
• Partnership proposals and strategic messaging

Digital & Web Content
• Website UX content design and page architecture
• Landing pages and conversion-focused copy
• SEO articles and long-form feature writing

Editorial & Storytelling
• Feature articles and narrative storytelling
• News writing, press releases, and special projects
• Email campaigns, newsletters, and audience engagement

Creative & Marketing Assets
• Advertisements and promotional campaigns
• Brochures, one-pagers, and print collateral
• Social media and multimedia content

→ Visit Project Work

Professional Summary

I work at the intersection of writing, strategy, and content systems — translating complex ideas into clear, audience-centered communication. My experience spans higher education, healthcare, arts and culture, and public-sector environments.

My approach combines editorial precision, user-centered thinking, and structural clarity — whether leading a website redesign, developing recruitment content, or shaping long-form narrative work.

→ Learn About Me

Testimonial

“His perfectionist approach to research and language finds its ideal supplement in his ability to distill key points from complex circumstances and his professional communication that prevents all possible misunderstandings. His writing style is very clear and accurate, yet it does not lack of poetry and tactility.”
— Ludwig Berger, Research Associate, Institute for Landscape Architecture at ETH Zurich

→ View Testimonials

Creative Practice

In addition to professional communications work, I maintain an active creative practice in photography, video, and experimental sound — exploring urban iconography, environmental systems, and narrative atmosphere.

→ Explore Photography, Videography & Graphic Design
→ Explore Sound & Audio Projects