Strategic Communications & Narrative Strategy

Who I Am

My name is Todd.

I’m a communications specialist and writer helping universities, healthcare systems, nonprofits, and cultural organizations clarify complex ideas, connect with real audiences, and build trust through rigorous, human-centered storytelling.

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Download résumé, skills index & portfolio index
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• Higher Education
• Healthcare
• Non-Profit
• Journalism
• Culture & Sustainability


Featured Work

Representative work demonstrating how I translate complex systems, communities, and creative practices into clear, strategic narratives.

1. Institutional Communications

Strategic communications and content architecture for universities, healthcare systems, and public-serving institutions. Focused on clarity, usability, stakeholder alignment, and trust.

Example: UC San Diego Health — Orthopaedic Surgery Website Redesign
Focus: UX Content Strategy | Information Architecture | Technical Copy

Strategic Impact:
Led a full content and structural overhaul for a large academic medical department, improving clarity, accessibility, and cross-audience navigation across education, research, and clinical care.

Explore Institutional Work

2. Journalism & Community Reporting

Reported features and narrative-driven journalism centered on community, systems, and place-based storytelling. Grounded in ethical reporting and lived experience.

Example: Community features and interviews (arts, small businesses, civic spaces)
Focus: Reporting | Interviews | Narrative Development

Strategic Impact:
Human-centered reporting rooted in place, elevating local voices and strengthening civic and cultural ecosystems through ethical, accessible storytelling.

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3. Cultural & Narrative Writing

Essays and cultural criticism exploring art, sound, identity, and meaning through humanities-driven analysis and reflective narrative craft.

Example: Essays, liner notes, and multidisciplinary cultural criticism
Focus: Long-Form Narrative | Brand Voice | Cultural Analysis

Strategic Impact:
Explores how sound, image, language, and aesthetics shape human experience—bridging creative practice with strategic narrative framing.

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Professional Summary

With over a decade of experience in strategic communications and narrative architecture, I work at the intersection of writing, structure, and institutional clarity. My background spans higher education, healthcare, arts & culture, and public-sector environments.

Grounded in Literature, Writing Studies, and Philosophy, my practice combines ethical reasoning, rhetorical precision, and systems thinking — whether restructuring a medical website, developing recruitment materials, or shaping long-form cultural analysis.


Testimonial

“His perfectionist approach to research and language finds its ideal supplement in his ability to distill key points from complex circumstances and his professional communication that prevents all possible misunderstandings. His writing style is very clear and accurate, yet it does not lack of poetry and tactility.”
Ludwig Berger, Research Associate, Institute for Landscape Architecture at ETH Zurich

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Creative Practice

In addition to professional communications work, I maintain an active creative practice in photography, video, and experimental sound — exploring urban iconography, environmental systems, and narrative atmosphere.

Explore photography, videography & graphic design
Explore sound & audio projects


Contact

Interesting in collaborating, contract work or full-time work?

Let’s work together