Who I Am

My name is Todd.

I’m a communications specialist focused on translating complex ideas into clear, strategic content across higher education, healthcare, and mission-driven organizations.

I work across writing, digital content strategy, and user experience — aligning message, structure, and audience to improve clarity, engagement, and outcomes.

Intro

My work spans websites, campaigns, and editorial projects, often in environments where information is dense, audiences are diverse, and clarity matters. I approach communication as both narrative and system — shaping content that not only tells a story, but functions effectively across platforms, stakeholders, and goals.

Areas of Work:

• Higher Education
• Healthcare
• Non-Profit & Public Sector
• Community & Journalism
• Culture & Sustainability

Alongside this work, I maintain a creative practice in narrative writing and cultural analysis, exploring how storytelling operates across disciplines and communities.

→ View Work & Case Studies Portfolio
→ Download Résumé, Skills & Portfolio Indexes
→ Contact

What I Do

Narrative & Editorial Writing

Clear, compelling writing that translates complex ideas into engaging, accessible content across digital and print formats.

Digital Content Strategy & UX

Structured content systems, website strategy, and user-centered design that improve clarity, navigation, and engagement.

Institutional Communications

Messaging, campaigns, and cross-functional communication that align stakeholders and support organizational goals.

Featured Work

Selected work demonstrating how I translate complex systems and ideas into clear, strategic communication across institutional, community, and creative contexts.

1. Institutional & Academic Work

Strategic communications and digital content systems for universities, healthcare organizations, and public-serving institutions — focused on clarity, usability, and stakeholder alignment.

Example: UC San Diego Health — Orthopaedic Surgery Website Redesign
Focus: UX Content Strategy | Information Architecture | Technical Copy

Strategic Impact:
Led a full content and structural overhaul for a large academic medical department, improving navigation, accessibility, and cross-audience usability across clinical, research, and education content.

→ Explore Institutional Work

2. Community & Civic Work

Public-facing writing and communication supporting community engagement, public information, and mission-driven initiatives.

Example: Public health communications & community-based writing
Focus: Public Information | Accessible Messaging | Narrative Development

Strategic Impact:
Supported clear, audience-centered communication in complex contexts, translating technical or institutional information into accessible, public-facing content.

→ Explore Community Work

3. Creative & Cultural Work

Narrative writing and cultural analysis exploring art, place, and identity — applying editorial craft to storytelling across creative and interdisciplinary contexts.

Example: Essays, cultural writing, and multimedia narrative projects
Focus: Long-Form Writing | Voice | Cultural Interpretation

Strategic Impact:
Develops narrative work that connects creative practice with broader cultural and social meaning.

→ Explore Creative Work

Case Studies & Project Work

A selection of in-depth case studies and representative project work across higher education, healthcare, and mission-driven organizations. These examples highlight both strategic thinking and execution — from large-scale website initiatives to targeted content development across digital platforms.

Case Studies

Embry-Riddle Aeronautical University site redesign
UC San Diego Health site redesign

Project Work

Ads / Adverts
Landing pages
Email campaigns
Newsletters
Feature & SEO articles
Social content
Brochures / One-pagers
Multimedia content
Website design

→ Visit Case Studies

Professional Summary

I work at the intersection of writing, strategy, and content systems — translating complex ideas into clear, audience-centered communication. My experience spans higher education, healthcare, arts and culture, and public-sector environments.

My approach combines editorial precision, user-centered thinking, and structural clarity — whether leading a website redesign, developing recruitment content, or shaping long-form narrative work.

→ Learn About Me

Testimonial

“His perfectionist approach to research and language finds its ideal supplement in his ability to distill key points from complex circumstances and his professional communication that prevents all possible misunderstandings. His writing style is very clear and accurate, yet it does not lack of poetry and tactility.”
— Ludwig Berger, Research Associate, Institute for Landscape Architecture at ETH Zurich

→ View Testimonials

Creative Practice

In addition to professional communications work, I maintain an active creative practice in photography, video, and experimental sound — exploring urban iconography, environmental systems, and narrative atmosphere.

→ Explore Photography, Videography & Graphic Design
→ Explore Sound & Audio Projects