Strategic Purpose
Communication strategies and storytelling for public-facing initiatives, nonprofits, and community engagement efforts — connecting organizations with the audiences they serve.
Community Profiles & Public Impact
Interview-driven storytelling centered on individuals, organizations, and initiatives shaping local ecosystems. These pieces foreground lived experience while situating stories within broader civic, cultural, or social contexts.
Core Strengths: Feature Reporting, Interviews, Narrative Journalism
Audiences: Local Communities, Arts and Culture Readers, Civic-Minded Audiences
Formats: Reported Features, Profiles, Cultural essays
Focus: Place, Lived Experience, Ethical Storytelling
The Midnight Sun: Illuminating Olympia’s Underground Since 1993
- Actress Vanessa Postil, manager of Midnight Sun Performance Space, discusses Midnight Sun’s history as a nurturing hub for local performers and events, highlighting its integral role in the community.
- Brothers Nick and J.B. Baldridge, co-owners of art supply store Olyphant, share how their personal journeys and creative backgrounds culminated in the establishment of their store.
Three Feet from Gold: Re-examining Homelessness with Arno Matz
- Profile of a documentary filmmaker using visual storytelling to humanize homelessness and reframe public dialogue.
Farm-to-Table Series: Calliope Farms
- Jacob Wilson, co-owner of Calliope Farm, attributes his farm’s success to offering high-quality products, a variety of seeds, and strategic market positioning, especially through direct-to-consumer channels.
Farm-to-Table Series: Shepherds Grain
- Mike Moran, General Manager of Shepherd’s Grain, discusses efforts to reconnect people with their food source, and highlights the sustainable farming practices, including the no-till method, used by every wheat grower for Shepherd’s Grain.
Capitol City Dolls: Pinups for the People Bodies with a Cause
- Reported feature highlighting a body-positive, philanthropic pinup troupe challenging stereotypes through art, confidence, and community outreach.
Bicycle Noir: A Love Story on Wheels
- Narrative arts feature exploring a noir-inspired bicycle performance at the intersection of romance, creativity, and local theater.
Organizational & Mission-Driven Narrative
Strategic storytelling for creative professionals, mission-driven businesses, and cultural organizations. These projects articulate identity, clarify purpose, and translate values into language that resonates with defined audiences.
Core Strengths: Brand Narrative Development, Voice & Positioning, Conceptual Framing, Audience Alignment
Audiences: Arts & Culture Customers, Values-Driven Customers, Community Stakeholders
Formats: Brand Profiles, Website & Campaign Copy, Liner Notes, Organizational Features
Focus: Identity, Mission Articulation, Credibility, Resonance
ION EcoBuilding Promotional Video: “Building as Our Birthright”
- Scripted and produced a video highlighting regenerative construction and community stewardship.
A Gene from a Genome: The Transient Tapes of Muzan Editions
- Promotion for Muzan Editions, an electronic music cassette label from Nara, Japan, led by a trio of non-native humanities enthusiasts.
Pecking at Borders with Corvo Records
- Promotion for Corvo Records, Berlin-based music label founded by Wendelin Büchler, devoted to publishing vinyl records that merge visual art with sound art.
Fábio Caramuru ~ EcoMúsica Aves
- Liner notes commissioned for album “EcoMúsica | Aves”: Brazilian pianist Fábio Caramuru’s 20-track album pays tribute to various bird species native to Japan, inspired by his travels.
Rafael Soto’s Fall Fashion Line
- Developed branding and website copy highlighting craftsmanship, local presence, and customer experience.
Audience Engagement & Campaign Communications
Audience-centered messaging supporting events, performances, and community initiatives. This work emphasizes clarity, participation, and measurable engagement.
Core Strengths: Promotional Messaging, Call-to-Action Strategy, Platform Adaptation, Engagement Writing
Audiences: Event Attendees, Donors & Partners, General Public
Formats: Event Promotions, Social Media Campaigns, Web Content, Short-Form Copy
Focus: Participation, Awareness-Building, Momentum
Rise Up’s Moving Call to Action
- Promoted a Seattle-based Hamilton tribute production through targeted, attention-grabbing event copy.
- Promotion for Chastity Belt, Seattle-based indie rock band touring in support of their album, “I Used to Spend So Much Time Alone.”
- Crafted community-focused social copy to humanize a real estate brand and foster local engagement.
Todd B. Gruel 