An Integrated Practice
I work fluidly across mediums, letting each do what it does best.
Words
Writing is where ideas take shape — through narrative, structure, and clarity. It’s often the spine of a story, grounding it in meaning and context.
Images
Photography, videography, and graphic design reveal tone, environment, and detail. They frame a moment before interpretation begins, offering a visual entry point into a larger narrative.
Sound
Sound brings rhythm and emotional contour. It moves beneath language, shaping how a story feels as much as how it’s understood, and it often lingers afterwards.
When these elements work together, they deepen one another, allowing stories to be experienced, not just read.
Meeting People Where They Are
People encounter stories differently now. Some read closely. Some skim on a phone. Some respond first to an image or a sound before words arrive.
In a culture shaped by speed, screens, and fragmentation, no single medium carries a story on its own. The most effective storytelling today is often multimedia — not for spectacle, but for accessibility, resonance, and depth.
All of my work — whether written, visual, or auditory — begins and ends with storytelling.
The medium changes. The mechanics change. The constraints and advantages change.
But whether I’m supporting an institutional message or documenting a creative project, the goal remains the same: to tell stories that are clear, human, and memorable — and to do so in ways that meet people where they are.
Enhanced by Beauty
Beauty is not decoration — it’s a form of attention.
Across stories told in words, imagery, and sound, I’m drawn to forms that slow people down just enough to notice what matters. Beauty invites pause. It opens space for reflection. It allows a story to land not just intellectually, but viscerally.
In multimedia work, beauty can stop someone mid-scroll, immerse them, and carry them forward — not through force, but through curiosity and empathy.
Explore the work by medium below.
→ Writing
→ Photography, Videography & Graphic Design
Todd B. Gruel 