Strategic Purpose

Strategic communications and content development for universities, healthcare systems, and public-serving institutions. This work translates complex research, clinical programs, and academic initiatives into structured, audience-centered narratives across digital and print platforms — supporting enrollment growth, stakeholder alignment, and institutional credibility.

Core Strengths: UX Writing & Information Architecture, Editorial Strategy & Long-Form Development, Executive Messaging, Enrollment & SEO Strategy, Cross-Functional Stakeholder Collaboration
Audiences: Prospective Students & Families, Current Students & Alumni, Faculty & Researchers, Clinicians & Academic Leadership, Donors & Institutional Partners, Public & Industry Stakeholders
Formats: Website Architecture & Web Copy, Landing Pages & Program Marketing, Feature Profiles & Editorial Content, Recruitment & Enrollment Materials
Focus: Clarity, Structural Coherence, Accessibility, Compliance Awareness, and Institutional Trust

Embry-Riddle Aeronautical University

Developed integrated digital and print communications supporting STEM enrollment growth across the recruitment lifecycle. Partnered with faculty researchers, Enrollment Management, and creative teams to align search strategy, editorial storytelling, and program marketing with institutional growth objectives.

Academic Authority & Research Positioning

Alexandra Davidoff, Ph.D.

Long-form profile of an NSF Graduate Research Fellow examining safety and ethics in artificial intelligence.

Molly Ruley, Electrical Engineering Undergraduate

A showcase of Electrical Engineering student Molly Ruley who shares her journey, from winning pageants to envisioning a robotic future that improves lives for all.

Admissions Magazine – Altitude (Fall 2025)

University-wide magazine feature content spotlighting student achievement across academics and applied learning.

Undergraduate Research Scholars Program

Program overview highlighting high-impact undergraduate research and faculty mentorship.

Career Outcomes & Value Propositioning Messaging

Top Engineering Careers and Salaries

Search-optimized explainer aligning engineering degree outcomes with labor-market expectations.

What You Can Do with an Astronomy Degree

SEO-driven article exploring astronomy career paths and advantages of an Embry‑Riddle education.

Embry-Riddle Language Institute

Landing page addressing international students for whom English is not their native language.

Program Discovery & Decision Support

Prescott College of Business, Security and Intelligence Flipping Book

Program marketing guide developed as part of a coordinated SEO and feature-content campaign.

Prescott ROTC Brochure

Recruitment-focused brochure positioning ROTC as a leadership pipeline within a top-ranked detachment.

National Gay Pilots Association “Take Flight” Campaign

Magazine advert promoting Embry-Riddle’s flight programs and industry leadership to LGBTQ+ aviators.

Student Onboarding & Operational Clarity

New Flight Student Guidebook

Operational guide supporting onboarding and regulatory clarity for incoming flight students.

UC San Diego Health

Led comprehensive digital content strategy and structural redesign for the Department of Orthopaedic Surgery, partnering with academic leadership, clinicians, and external vendors to modernize navigation logic, clarify audience pathways, and strengthen philanthropic messaging.