Case Studies — Embry-Riddle Aeronautical University: ROTC Recruitment Brochure

Structuring Multi-Program Information for Clarity and Comparison

Capability: Information Architecture for Multi-Program Systems
Context: Higher Education / Military Partnership Recruitment
Role: Lead writer and information architect

Overview

ROTC recruitment requires communicating multiple program pathways — Air Force, Army, and Naval — within a single, unified resource.

This project involved developing a 16-page brochure that clarified program options, requirements, and benefits while supporting prospective students evaluating military pathways alongside academic goals.

The goal was to create a structured, comparative resource that made complex, parallel systems understandable and navigable.

Challenge

Multi-program communication introduces structural complexity. The brochure needed to:

Present three distinct ROTC branches without confusion or imbalance
Enable side-by-side comparison while preserving program-specific detail
Clarify eligibility, commitments, and career pathways
Maintain alignment with both university and military messaging standards

The core issue was organization — making parallel systems legible within a single format.

Approach

I approached the brochure as a comparative framework, not a linear document:

Parallel structure design
→ Organized each branch using consistent categories for clarity and comparison
Decision-focused hierarchy
→ Prioritized information relevant to student evaluation and commitment
Terminology alignment
→ Balanced military-specific language with accessible explanations
Content standardization
→ Ensured consistency across sections while preserving program distinctions