Todd B. Gruel

Where Story Meets Strategy

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    • FOUNDATION
      • PILLAR 1 — Strategy & Campaign Design
      • PILLAR 2 — Research & Audience Insight
    • STRUCTURE
      • PILLAR 3 — Messaging & Narrative Development
      • PILLAR 4 — Stakeholder Collaboration & Alignment
    • EXECUTION
      • PILLAR 5 — Project Management & Adaptability
      • PILLAR 6 — Crisis & Reputation Management
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      • PILLAR 7 — Community Engagement & Outreach
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      • PILLAR 9 — Technical & Digital Fluency
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    • INSTITUTIONAL
      • Digital Experience & Information Architecture
        • Case Studies — UC San Diego Health: Orthopaedic Surgery Residency Landing Page
        • Case Studies — Embry-Riddle Aeronautical University: Student & Parent Enrollment Guide
        • Case Studies — Embry-Riddle Aeronautical University: ROTC Recruitment Brochure
      • Research, Data & Recruitment Storytelling
        • Case Studies — Embry-Riddle Aeronautical University: Engineering Careers & Salaries After Graduation
        • Case Studies — Embry-Riddle Aeronautical University: Enrollment Storytelling Feature
      • Leadership, Advancement & Institutional Voice
        • Case Studies — UC San Diego Health: Executive Communications Strategy
        • Case Studies — UC San Diego Health: Donor Advancement Strategy
      • Campaigns, Partnerships & Audience Strategy
        • Case Studies — Embry-Riddle Aeronautical University: Charter School Partnership Outreach Campaign
        • Case Studies — Embry-Riddle Aeronautical University: NGPA Advertisement
    • COMMUNITY
      • Case Studies — Mission-Driven Reporting: Underrepresented Community Voices
      • Case Studies — Farm-to-Table Journalism Series
      • Case Studies — Social Media Audience Segmentation Strategy
    • CULTURAL
      • Case Studies — Cultural Criticism & Scholarly Writing
      • Case Studies — Narrative Nonfiction: Creative Cultural Essays
      • Case Studies — Album Liner Notes
    • PLATFORM & SYSTEM DESIGN
      • Case Studies — Personal Website Design & Rebrand
      • Case Studies — Résumé System & Narrative Indexing
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Writing Portfolio

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